Marketing communications · Tampa Bay

Ideas are only powerful when people feel them.

I’m a bilingual marketer creating campaign systems, event stories, and digital content for research, health innovation, and consumer brands.

↘

57%TikTok audience growth

15+Email campaigns produced

20+Campaign graphics created

2Research brands supported

01 — Selected work

Campaigns with
something to say.

01Voice innovationBrand communications · Events · 2025–26↘ 02Rapid RefreshmentIntegrated content · E-commerce · 2024–25↘ 03Bubble SkincareCommunity marketing · Social · 2023↘

Case 01 · USF Institute for Voice & Hearing Innovation + Bridge2AI-Voice

Making technical work visible, useful, and human.

Two research-led initiatives needed communications that could serve scientists, clinicians, partners, event attendees, and the public without losing clarity or credibility.

Role: Head of Bridge2AI Voice Communications and Media
Scope: Messaging, web, social, email, events, merchandise
Channels: WordPress, Constant Contact, Instagram, LinkedIn, Facebook, X

Alisa standing beside oversized VOICE letters at the Voice AI Symposium — 01A
**Voice AI Symposium**On-site event storytelling and stakeholder communications
*Event communications*

World Voice Day event promotion designed for the Institute for Voice and Hearing Innovation — 01B
**World Voice Day**Event information, benefits, and registration in one social asset
*Campaign creative*

Voice AI Symposium networking event promotional graphic — 01C
**Symposium networking event**Venue-led promotion for conference attendees
*Event promotion*

From event to feed

Give the moment a second life.

Short-form recaps turn live programming into an accessible narrative for people who could not attend. Each edit balances pace, people, place, and institutional context.

World Voice Day recap32 sec · Vertical social video

Strobe + FEES recap21 sec · Vertical social video

Bridge2AI-Voice Hackathon 2026 event flyer — 01D
**Bridge2AI-Voice Hackathon**Program value, venue, and registration organized for quick scanning
*Event acquisition*

Branded conference merchandise and wellness materials displayed at an event — 01E
**Physical brand touchpoints**Merchandise and attendee materials extending the identity off-screen
*Brand experience*

Case 02 · Coca-Cola Beverages Florida / Rapid Refreshment

One storefront.
Many reasons to return.

Rapid Refreshment needed a reliable cadence of seasonal, promotional, and product-led content across email, social, video, and e-commerce surfaces.

Role: Marketing Intern
Output: 15+ emails, 20+ graphics, 10+ video/animated posts
Tools: Adobe CC, Canva, Mailchimp, Meta Business Suite, BigCommerce

Campaign family 01

Seasonal reasons to shop

Coordinated creative adapted across square social posts, web banners, and email placements.

Gold Peak November promotion web banner — **Gold Peak November**Web banner

Rapid Refreshment birthday social post — **Brand birthday**Social graphic

Rapid Refreshment holiday gifting social post — **Holiday gifting**Social graphic

Halloween mini-can promotion web banner — **Halloween mini-cans**Web banner

Campaign family 02

Student moments

Back-to-school and semester-start creative connecting product discovery with a recognizable customer moment.

Back to college Rapid Refreshment social graphic — **Back to College**Social graphic

Fall semester essentials web banner — **Fall semester essentials**Web banner

Tall mobile email for an energy drink promotion — **Stay Energized**Mobile email

Campaign family 03

Motion for the feed

Three distinct social concepts from the original portfolio, shown once each and in their native aspect ratios.

Product-led reelSquare social video · 26 sec

Promotional reelSquare social video · 17 sec

Vertical campaign reel9:16 social video · 33 sec

Open the extended campaign archive8 additional artifacts

What Flavor Is In Your Future web banner — **Flavor discovery**Web banner

Bang Energy Stay Energized social post — **Stay Energized**Social post

Gold Peak November promotional email — **Gold Peak November**Email campaign

Holiday gifting wide web banner — **Holiday gifting**Web banner

What Flavor Is In Your Future social graphic — **Flavor discovery**Social post

Fall semester promotional email — **Fall semester**Email campaign

Gold Peak November social graphic — **Gold Peak November**Social post

Halloween mini-can web banner variation — **Halloween mini-cans**Web banner

Case 03 · Bubble Skincare

Community is a
growth channel.

By engaging proactively with high-performing user-generated content, answering product questions, and offering audience-aware recommendations, Alisa helped the brand remain responsive while its TikTok community scaled.

57%audience growth
during the internship

01Listen

Monitor how people use and talk about the product.

02Respond

Join relevant conversations with useful, brand-aware replies.

03Build trust

Turn product knowledge into recommendations that feel personal.

02 — Profile

Creative execution.
Operational follow-through.

Born in Germany and raised between two cultures, I learned early to notice how context changes the way a message lands. That perspective shapes how I approach brand voice, visual storytelling, and community.

I hold an MBA with a Finance concentration and a B.S. in Marketing with a Digital Marketing concentration from the University of South Florida. I’m fluent in English and German.

Strategy

Brand communications · Content strategy · Campaign reporting · Event marketing

Creative

Adobe Illustrator · Photoshop · Express · Canva · Final Cut Pro

Platforms

WordPress · Mailchimp · Meta Business Suite · BigCommerce · Constant Contact

Operations

Microsoft 365 · Power Automate · Tableau · Freshdesk · Cross-functional coordination