Marketing communications · Tampa Bay

Ideas are only powerfulwhen people feel them.

Hi, I’m Alisa—a bilingual marketing communications professional based in Tampa Bay. I turn complex ideas into clear, engaging stories through integrated campaigns, memorable events, and meaningful digital experiences. From health innovation and emerging technology to consumer brands, I bring curiosity, creativity, and a collaborative spirit to every project. I hold a B.S. in Marketing with a concentration in Digital Marketing and an MBA with a concentration in Finance from the University of South Florida. Go Bulls!

Explore my work

57%TikTok audience growth

15+Email campaigns produced

20+Campaign graphics created

2Research brands supported

01 — Selected work

Ideas Brought to Life.

01Bridge2AI-VoiceBrand communications · Events · 2025–present↘ 02Institute for Voice and Hearing InnovationCommunications · Events↘ 03Coca-Cola Beverages FloridaIntegrated content · E-commerce · 2024–25↘ 04Bubble SkincareCommunity marketing · Social · 2023↘ 05MBA CapstoneStrategy consulting · Healthcare · 2026↘

Case 01 · Bridge2AI-Voice

Turning complex research intovisible, useful, connected work.

Bridge2AI-VoiceAn NIH-funded research initiative building an ethically sourced, multi-institutional dataset that connects voice recordings with clinical and other health data. Its goal is to help researchers use AI and the human voice to improve health screening, diagnosis, and treatment.

Role: Head of Bridge2AI Voice Communications and Media
Scope: Messaging, web, social, email, events, merchandise
Channels: WordPress, Constant Contact, Instagram, LinkedIn, Facebook, X

Alisa standing beside oversized VOICE letters at the Voice AI Symposium — 01A
**2026 Voice AI Symposium and Hackathon in St. Petersburg, FL**Supported end-to-end event planning and communications, coordinating the agenda, schedule, speaker headshots, presentations, event materials, merchandise, and attendee giveaways. I also supported on-site setup, event photography, and digital coverage to create a cohesive experience from planning through execution.
*Event communications*

Attendees gathered in the ballroom during the Voice AI Symposium — 01A
**2026 Voice AI Symposium and Hackathon in St. Petersburg, FL**Supported end-to-end event planning and communications, coordinating the agenda, schedule, speaker headshots, presentations, event materials, merchandise, and attendee giveaways. I also supported on-site setup, event photography, and digital coverage to create a cohesive experience from planning through execution.
*Event communications*

01C

Bridge2AI-Voice website

Designed and built the Bridge2AI-Voice website in WordPress, then continuously maintained and expanded it with current research publications, educational materials, project updates, and resources.

Check it out here

Bridge2AI-Voice website shown in a desktop browser

Case 02 · USF Health Morsani College of Medicine

Bringing a new institute’sstory to life.

A new institute within the USF Health Morsani College of Medicine,opened in February 2026. It is the nation’s first institute to integratemultidisciplinary patient care and clinical research for voice, hearing,and swallowing disorders in one space.

The Research Team

02B

IVHI Video Storytelling

Video storytelling

World Voice Day

Created a video recap of the Performance Health Collaborative’s World Voice Day event at IVHI, which offered performers educational sessions, vocal fold screenings, and laryngeal massage.

Annual Strobe & FEES Course

Supported the planning and on-site execution of this two-day conference at IVHI’s new facility, including communications, event setup, merchandise, attendee check-in, and photography. Created a video recap documenting the conference experience, educational sessions, and the new space in action.

Case 03 · Coca-Cola Beverages Florida / Rapid Refreshment

Turning everyday refreshments into engaging brand experiences.

Rapid Refreshment was Coca-Cola Beverages Florida’s online beverage-delivery service, offering popular Coca-Cola and partner brands directly to homes and businesses. Its selection included soft drinks, energy drinks, sports drinks, water, and protein shakes, with delivery typically available within two business days.

Role: Marketing Intern
Output: 15+ emails, 20+ graphics, 10+ video/animated posts
Tools: Adobe CC, Canva, Mailchimp, Meta Business Suite, BigCommerce

rapidrefreshment.com/campaigns

Seasonal campaign system

Seasonal reasons to shop

A selection of website banners I created for campaigns across web, social media, and email.

Gold Peak Thanksgiving campaign banner — **Thanksgiving table**Web campaign

Fall semester essentials campaign banner — **Fall semester essentials**Web campaign

Halloween mini-can promotion featuring a skeleton and vintage television — **Trick or treat**Web campaign

Halloween mini-can promotion featuring a crystal ball — **Future flavor**Web campaign

Shop nowSeasonal motion campaign

Rapid Refreshment holiday gifting campaign banner — **Holiday gifting**Web campaign

Motion for the feed

Video Concepts I created

Product-led reelSquare social video · 26 sec

Promotional reelSquare social video · 17 sec

Vertical campaign reel9:16 social video · 33 sec

Case 04 · Bubble Beauty

Building community, one skincare conversation at a time.

By engaging proactively with high-performing user-generated content, answering product questions, and offering audience-aware recommendations, I helped Bubble remain responsive while its TikTok community scaled.

Role: Community Marketing Intern
Impact: 57% TikTok audience growth, from approximately 700K to 1.1M followers
Focus: UGC engagement, product questions, and tailored skincare recommendations

Community

Engage

Proactively joined Bubble-related user-generated content, including posts exceeding one million views, with timely, brand-aware interactions.

Product knowledge

Answer

Responded clearly to consumer questions about products, routines, and everyday skincare needs.

Personalization

Recommend

Delivered tailored product recommendations based on each consumer’s age, skin type, and individual needs.

Case 05 · MBA Capstone Consulting Project

Turning business challenges into an actionable growth plan.

As part of a six-person, cross-functional MBA team, I helped Westchase Surgery Center turn a full business assessment into practical recommendations the organization could implement.

The consulting team

Client: Westchase Surgery Center · Tampa, Florida
Role: Consulting team member and deliverable design lead
Deliverables: Client presentation, Gantt plan, 250-page implementation playbook

Privacy-edited front cover of the Westchase Surgery Center strategic business plan — 250-page implementation playbook · Spiral bound

From research to roadmap

A complex business challenge, made actionable.

We moved from a full operating picture to six focused recommendations and a client-ready implementation plan.

01Assess

See the whole business

We interviewed the nurse administrator and combined internal and external findings across seven business lenses.

PESTEL
Stakeholders
Competitors
Marketing & sales
Operations
Patient reviews
Financials

03Activate

Make the plan usable

We mapped owners and timelines, presented the work to the client, and packaged it into a cohesive implementation system.

Gantt plan
Client presentation
250-page Canva playbook

6Final recommendations

250Pages in the client playbook

1Integrated implementation roadmap

I led the visual design of the final Canva playbook and helped make the presentation cohesive using Claude and Codex/ChatGPT before the team presented the work to the client and faculty.

02 — Profile

Creative execution.
Operational follow-through.

Born in Germany and raised between two cultures, I learned early to notice how context changes the way a message lands. That perspective shapes how I approach brand voice, visual storytelling, and community.

I hold an MBA with a Finance concentration and a B.S. in Marketing with a Digital Marketing concentration from the University of South Florida. I’m fluent in English and German.

Strategy

Brand communications · Content strategy · SEO · Campaign reporting · Event marketing

Creative

Adobe Illustrator · Photoshop · Express · Canva · Final Cut Pro

Codex/ChatGPT · Claude · Gemini · fal.ai · Higgsfield AI

Platforms

WordPress · monday.com · Mailchimp · Meta Business Suite · BigCommerce · Constant Contact

Data & Operations

RStudio · Google Finance · BioRender · Microsoft 365 · Power Automate · Tableau · Freshdesk